Intermediate 15 min· 6 steps

Scheduling links for events and drops

Set start/end times, recurrence rules, countdown displays, and timezones for time-sensitive links — without the 3am manual updates.

1Why scheduling mattersStep 1 2Create a scheduled linkStep 2 3Set the active windowStep 3 4Add a countdown timerStep 4 5Configure recurrence (for repeating events)Step 5 6Preview the schedule before savingStep 6

Before you begin

Pro plan or above
An event, flash sale, livestream, drop, or anything time-sensitive to promote
Correct timezone set in Settings → Account (this is the most common cause of mis-scheduling)
Your scheduled date and time in your local timezone — we convert automatically for international visitors

Step 1 of 6

· 2 min

Why scheduling matters

Scheduling solves a small but cumulatively expensive problem: stale content. The Black Friday banner that's still on your page in mid-December. The 'Tour 2025' link still active in 2026. The 'Free this weekend' offer that's been there for three months.

Each one is a tiny erosion of trust. Visitors notice — even when they don't consciously notice. Pages that look "kept up to date" convert better than pages that look abandoned, and scheduling is the cleanest way to keep things current without setting a manual reminder for every promotional window.

Common use cases

Product launches — link goes live the moment the drop opens, disappears when it sells out or closes
Flash sales and discount codes — automatic appearance during the window, automatic vanish after
Tour dates / show announcements — disappear after the last show automatically
Free downloads with deadlines — 'free this week' actually being free this week, not forever
Livestreams — link appears 1 hour before, vanishes 1 hour after
Recurring events — weekly office hours, monthly newsletter, daily affirmation, etc.
Seasonal merchandise — winter collection appears in October, vanishes in February

Next: Create a scheduled link

Step 2 of 6

· 2 min

Create a scheduled link

You can schedule any link type — URL, Product, Embed, or even a Header (great for "section dividers" that only appear during a specific window). Start by adding a new link or editing an existing one. In the link editor, find the "Schedule" toggle and switch it on.

Scheduling is a Pro feature. On Free, the toggle will be visible but greyed out with an upgrade prompt. The configuration you enter while on Free will be preserved — when you upgrade later, scheduled links activate automatically.

Use a Header link as a scheduled 'section' that only appears during an event. For example, a '🎉 Limited-time sale' header that shows above your sale links during a promotion and disappears the moment the sale ends. The visual signal of a section appearing for a window is more striking than a single highlighted link.

Next: Set the active window

Step 3 of 6

· 3 min

Set the active window

With scheduling enabled, you'll see Start date/time and End date/time fields. These control when the link is visible on your public profile.

Start time — link becomes visible to visitors at this exact moment
End time — link disappears automatically (leave blank to keep it live indefinitely once started)
Timezone — inherited from your profile timezone (Settings → Account). Visitors see the same content regardless of their location, just rendered in their local timezone in any countdown timers.

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Example: Black Friday flash sale
  Start: Friday 27 Nov 2026 at 09:00 EST
  End:   Monday 30 Nov 2026 at 23:59 EST

Always double-check your profile timezone before scheduling. A timezone mismatch is the most common cause of links going live at the wrong time. If you live in EST but your account timezone is set to UTC, your '9am Friday' will go live at 4am Friday for your East Coast visitors.

How to verify your timezone

1Go to Settings → Account
2Look for the "Timezone" dropdown — it should be your local IANA timezone (e.g. "America/New_York", not "EST")
3If it's wrong, change it. Future scheduled links will use the new timezone immediately.
4Existing scheduled links keep their original timezone — change them individually if needed.

Next: Add a countdown timer

Step 4 of 6

· 3 min

Add a countdown timer

Toggle "Show countdown timer" in the link editor. Before your scheduled start time, visitors will see a live countdown on your profile where the link will appear. The countdown ticks down in real time, in the visitor's local timezone.

The countdown shows days, hours, minutes, and seconds — calibrated to be readable but not overwhelming. It creates urgency for product drops, live events, and limited-time offers without feeling like a cheap timer-hack from a 2008 sales page.

When countdown timers help

Major launches with a specific go-live moment (album release, course opening, ticket sale)
Flash sales where the discount window has a known end
Livestreams or events the audience needs to remember
Drops where you want to build anticipation explicitly

When they don't

Recurring events — countdowns repeat awkwardly. Use a clear "every Friday at 7pm" copy instead.
Vague timeframes ('coming soon') — don't add a countdown without a real deadline.
Stale countdowns at zero — once the timer hits zero, switch the link state. A countdown stuck at 00:00:00 looks broken.

Countdowns are proven to increase return visits. Share your profile in advance with the message 'come back when the timer hits zero' — anticipation is one of the few attention currencies platforms can't take away from you.

Next: Configure recurrence (for repeating events)

Step 5 of 6

· 4 min

Configure recurrence (for repeating events)

For links that repeat on a schedule — a weekly livestream, a monthly office-hours session, daily affirmations — toggle 'Recurring' and choose your recurrence pattern.

Daily — shows every day at the configured window
Weekly — choose the day(s) of the week (e.g. every Monday and Thursday)
Monthly — choose the date of the month (e.g. the 1st), or relative ('first Monday', 'last Friday')
Custom — define your own RRULE-based schedule for advanced patterns (e.g. 'every other week, Tuesday and Friday')

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Example: Weekly livestream
  Day:   Every Friday
  Start: 7:00 PM EST
  End:   9:00 PM EST
  Recur: Weekly (indefinite)

Patterns that work for creator businesses

Weekly podcast episode link — recurs every Tuesday at 6am, points to the latest episode (auto-updated by webhook)
Friday Q&A sessions — appears every Friday for 2 hours, vanishes after
First-of-the-month newsletter signup link — only visible on the 1st as 'today only'
Daily limited-time offer — appears for 1 hour every day at 9am for engagement

Recurring links count against your active link count while they are in their 'on' window. Outside the window, they're hidden and don't count. If you're at the link limit on your plan, recurring schedules can complicate capacity planning — keep an eye on it.

Next: Preview the schedule before saving

Step 6 of 6

· 2 min

Preview the schedule before saving

Before saving, use the 'Preview schedule' button to see how your link will behave across time. You can fast-forward through different dates to confirm the window is correct in different timezones.

Once satisfied, click Save. The link is now scheduled. It will appear and disappear automatically — no manual action needed, ever again.

How to verify your schedule is working

1Open your public profile in an incognito window the moment your scheduled start time arrives
2Confirm the link appears within 30 seconds of the start time
3Wait until 1–2 minutes after the end time and reload — the link should be gone
4If something didn't trigger, check the Schedule preview to verify the timezone is right

Share your profile URL in advance and tell your audience about the scheduled drop. Use your profile's 'featured announcement' block (Appearance → Announcements) to build hype above your links.

Scheduled links can also be combined with A/B testing — test two title variants on a scheduled flash sale to see which one drives more conversions during the window.

Guide complete!

You've finished all 6 steps of "Scheduling links for events and drops". Ready for what's next?